Snow Building Construction Web Design

The Project

Welcoming Homeowners in New London, NH and Online

In the western part of New Hampshire, with the backdrop of nature, ski slopes and beautiful lakes, the Lake Sunapee Region boasts a charming town of beautiful homes with distinctive quality and character. Snow Building Construction has been a vital part of this landscape in the Dartmouth-Lake Sunapee region, designing and building hundreds of fine homes and custom renovations.

The two-generation family business has become one of the largest and most respected residential construction and land development contractors in the New London area. In addition to high-end construction, Snow Building offers plots of land, site selection, design and architecture for new developments, renovations and additions. After 40 years in the business, the company wanted their website to welcome visitors in the same way their homes do.

The Need

A Website Redesign for a New London, NH Construction Company

While Snow Building Construction was busy working in the field to uphold their reputation for timeless design and quality craftsmanship, the company had neglected their main marketing channel. Their old website was not mobile-friendly, hosted static landing pages, an antiquated design, and no information about their completed projects or how they deliver value in the market.

With home building flourishing throughout the New London region, the company knew they needed to quickly improve how they fared against the competition not only in the market, but also in the digital space.

The Journey

Website Development Built on Passion and Quality

RYCO Design was hired to develop a new website for Snow Building Construction with the goal to improve the customer experience, search engine optimization (SEO), improve search rankings results, drive organic traffic and increase leads. With these goals in mind, RYCO Design conducted keyword analysis and competitive research. The initial meetings were spent with the family owners to learn more about the company’s 40-year history, future business goals and the heart of the brand.

RYCO Design determined the main value points – quality, knowledge and experience – would help clarify their business value and better connect the brand to the customers in New Hampshire. This insight was used to incorporate a new messaging strategy to highlight their expert capabilities and strong reputation in the region and improve search engine optimization (SEO).

Bringing the company’s architectural style to the website was the core focus for the site development. Built on WordPress, the pages are fully responsive, the language is optimized, and the pages showcase photos of high-end residential properties. The framework for the web development was anchored around the company’s long-standing reputation and efficiency – the company, their capabilities, the process and the projects. The pages bring to life the company’s passion for quality.

The Result

A Fully Optimized Website that sets Snow Building Apart from the Competition

Two months later, Snow Building Construction has an optimal performing website that brings its architectural style to life, for homeowners to experience a welcoming, well-designed, digital environment. The brand’s focus on elegant, upscale residential properties is intertwined in the web design. The pages feature a clean look and feel, with ample whitespace and traditional, high-end design.

To help establish credibility, the site showcases numerous images from the Lake Sunapee Region of the final designs and stunning homes the company has built throughout New Hampshire. The website was developed on WordPress to provide a scalable environment that the client can manage moving forward. The content enhancements will help drive traffic to the Snow Building Construction website and will lead the company to display higher in search engine results. Every page on the site is optimized and features strong calls-to-action (CTA) which will generate more leads for the family-run business.

The new, fully optimized website will set apart this high-end construction company, just as their beautiful homes do in the region.