Instastaff
Building a better UX for the future of healthcare staffing
The Project
Designing for a mission-critical workflow
Instastaff, a rising star in the healthcare staffing SaaS space, partnered with RYCO to bring a new level of clarity and usability to their brand and platform. With a vision of simplifying how staffing agencies schedule, manage, and communicate with their workforce, the team needed more than just a tool—they needed a seamless digital experience that worked under pressure.
Our engagement covered the full digital scope: UI/UX design for the SaaS application, logo creation, and a custom marketing website—all tailored to the healthcare industry and infused with clean, modern energy.
Client
Instastaff (acquired by SnapCare)
Industry
SaaS
Location
Atlanta, Georgia
Project Scope
UX/IU Design
Branding
Website Design
The Need
Creating calm in the chaos of staffing logistics
Instastaff was created to bring efficiency to one of the most chaotic industries—healthcare staffing. The team was building a robust, process-automating tool that needed to look and feel as polished as the tech under the hood.
From booking calendars and availability filters to staff profiles and role-based dashboards, every piece of the user interface had to be intuitive, fast-loading, and accessible across devices. At the same time, the platform’s design had to visually communicate trust, competence, and reliability in a space where decisions happen in seconds and patient care is on the line.
The Journey
Healthcare-inspired design, grounded in simplicity
RYCO took a minimalist approach to both the platform UI and brand visuals, using a medical-inspired color palette of bold blues, soft grays, and bright reds to signal urgency, security, and clarity.
The Instastaff logo—an overlapping cross mark—evokes healthcare with a contemporary twist, giving the brand an instantly recognizable presence across its digital touchpoints.
On the platform side, we focused on building clean, task-oriented screen layouts. The booking calendar, for example, features a crisp card-based layout and clear color-coded shift indicators to allow staffing managers to quickly assess availability, overlaps, and scheduling conflicts. A left-hand navigation system with bold, icon-based tabs provides easy access to key platform modules.
For the public-facing website, we built a conversion-focused site that highlights key platform features, use cases, and results. Paired with testimonials, live demo prompts, and mobile previews, the website became an essential marketing and onboarding tool.
The Result
A platform that’s grown with the brand
Since launch, Instastaff has grown into a respected player in the healthcare staffing technology space—and has since become part of SnapCare, a nationally recognized leader in tech-enabled clinician staffing.
The platform’s usability, scalability, and aesthetic polish have helped differentiate the brand in a crowded SaaS field. Internal teams reported faster onboarding, increased engagement, and strong feedback from users.
With a digital experience that reflects the professionalism and reliability of the product itself, Instastaff’s new brand and platform have become trusted tools for agencies that can’t afford inefficiency. And for SnapCare, the value of a strong design foundation is now part of their broader healthcare innovation story.
