Longlook
A boutique barn wedding venue rebrand
The Project
Reimagining rustic elegance for an iconic wedding destination
Longlook, formerly known as Longlook Farm, is a boutique barn wedding and event venue in New Hampshire that seamlessly blends rustic charm with luxury elegance. Nestled on a 200-acre private property with breathtaking views of Mount Kearsarge, Longlook offers couples an exclusive, intimate setting for a destination wedding experience. The venue is known for its unique four-day wedding stays, allowing couples and their guests to fully immerse themselves in the beauty and tranquility of the property. With a commitment to creating a distinctive wedding experience, the owners sought to elevate their brand and website to reflect the true essence of Longlook.
Client
Longlook
Industry
Wedding & Entertainment Venue
Location
Sanbornton, New Hampshire
Website
longlookweddings.com
Project Scope
Branding
Web Design
Graphic Design
The Need
Rebranding to reflect rustic luxury
Although the venue had built a strong reputation, its previous branding and website did not fully capture the high-end, exclusive nature of the experience it offered. The name “Longlook Farm” suggested a more casual or agricultural setting, which did not align with the elegant, all-inclusive retreat the owners wanted to emphasize. Additionally, the existing website lacked the visual impact, streamlined user experience, and strong calls to action needed to drive more inquiries and bookings. Longlook needed a sophisticated rebrand and an upgraded website to better communicate its premium offerings and unique value.
The first step in the transformation was simplifying the name from “Longlook Farm” to “Longlook.” This change created a stronger, more refined identity that felt modern, elegant, and in line with the venue’s exclusive appeal. The rebranding process focused on a full logo redesign, elevating the visual identity, and incorporating a design that exuded sophistication while maintaining the venue’s welcoming and intimate atmosphere.
The Journey
Designing a digital experience as elegant as the venue
A new WordPress website was designed and developed to serve as a captivating digital representation of Longlook. Stunning imagery played a key role in showcasing the breathtaking scenery, rustic barn, and luxurious accommodations. The site was structured to provide essential information seamlessly, ensuring potential couples could easily navigate through details about the venue, weekend experience, and booking process. Strong calls to action were strategically placed throughout the site to encourage inquiries and bookings.
Beyond aesthetics, the website was built with SEO best practices to enhance visibility and attract couples searching for a premium wedding venue in New Hampshire. Mobile responsiveness was a priority, ensuring an optimal experience across all devices. The new branding and website encapsulated the essence of Longlook—exclusivity, elegance, and a truly unforgettable wedding experience.
The Result
A new brand, a new chapter for Longlook
The rebranding and website launch positioned Longlook as one of New Hampshire’s most sought-after boutique barn wedding venues. The simplified name and elevated branding resonated with the venue’s ideal clientele, reinforcing its premium, all-inclusive experience. The new website provided a seamless user journey, leading to increased engagement, inquiries, and bookings. The stunning visuals and refined design successfully conveyed the venue’s magic, drawing couples who valued both the rustic charm and luxurious retreat Longlook offers. With a brand that now aligns with its exceptional offerings, Longlook is poised to create unforgettable wedding experiences for years to come.
