PipelineIQ
Transforming the digital presence of a leading ABM research firm from static to scalable
The Project
Turning deep research into a dynamic digital presence
PipelineIQ, a strategic account research firm trusted by industry leaders like Salesforce, Oracle, and Adobe, approached RYCO Design for a complete digital transformation. Known for providing high-value ABM insights to top B2B marketing and sales teams, PipelineIQ needed a website that reflected its premium service, showcased its credibility, and simplified access to its products.
The project included a complete redesign of their visual identity—starting with a fresh logo—and a fully custom WordPress website built to serve as a high-converting digital hub for both custom and pre-built ABM research offerings.
Client
PipelineIQ
Industry
Business Services
Location
Andover, Massachusetts
Project Scope
Branding
Web Design
The Need
A platform as strategic as the product
While PipelineIQ had long been recognized for its exceptional research and client results, their previous website didn’t reflect the sophistication of the service. Outdated visuals, limited content flexibility, and no e-commerce functionality meant lost opportunities to engage with prospects and automate sales.
The client needed a modern platform that could communicate authority and ease—educating visitors, showcasing industry partnerships, and enabling instant downloads of their most in-demand offering: pre-built ABM Account Profiles. Their site had to work as well as their research—smart, strategic, and conversion-ready.
The Journey
Design that elevates, development that delivers
RYCO began by modernizing PipelineIQ’s logo with a sleek wordmark that conveys clarity and forward momentum. The teal and navy palette used throughout the site builds trust while maintaining a crisp, tech-forward aesthetic that speaks to the brand’s role in enterprise sales strategy.
The website was built on WordPress for full content flexibility and long-term scalability. A custom e-commerce component was added to allow users to browse and purchase ABM Account Profiles directly from the site—streamlining the sales process and turning the website into a revenue-generating engine.
Thoughtful visual hierarchy and iconography were used to break down complex service offerings. Case studies, testimonials, and marquee client logos help build credibility at every scroll. Clear call-to-action buttons and custom illustrations make navigation intuitive, keeping visitors engaged while subtly guiding them toward conversion.
The Result
A digital brand built to scale
The new PipelineIQ site is sleek, informative, and built for performance. The redesigned logo and visual system present the company as a mature, trusted resource in the highly competitive ABM landscape. The e-commerce functionality has opened up new channels for immediate revenue generation, while the refined UX has dramatically improved visitor engagement. From first impression to final download, every touchpoint on the site now reflects PipelineIQ’s depth of expertise and premium value.
