Talbot Builders
Crafting a stronger foundation for a new digital era
The Project
Rebuilding the online presence of a trusted New Hampshire builder
Talbot Builders is a New Hampshire-based residential construction company known for delivering high-quality craftsmanship with a personal touch. With decades of experience and a long list of satisfied clients, the company had earned a strong reputation in the region—but its website didn’t reflect that. Their old site, built on Wix, had grown outdated, was not mobile-friendly, and lacked the ability to showcase the company’s evolving portfolio and story. The leadership team at Talbot knew it was time for a change, and they partnered with us to rebuild their online presence from the ground up. Our goal was clear: to design and develop a modern, mobile-responsive WordPress website that would reflect Talbot’s values, showcase their work, and tell their story in an authentic, engaging way.
Client
Talbot Builders
Industry
Construction
Location
New London, New Hampshire
Website
www.talbotbuilders.com
Project Scope
Web Design
Videography
The Need
Creating a digital experience that reflects craftsmanship and character
The previous Talbot Builders website didn’t represent who they are today. The functionality was limited, the user experience was dated, and the design didn’t hold up to modern expectations—particularly on mobile devices. Their portfolio was outdated, and there was little content that conveyed what truly sets Talbot apart: a deep commitment to quality, a collaborative building process, and a highly personal client experience. With so much of the client decision-making journey happening online, Talbot needed a site that would make a strong first impression and tell their story with clarity and confidence. It also needed to function as a flexible marketing tool for years to come.
The Journey
Blending storytelling, design, and technology
We began the redesign with a strategic approach, focused on combining narrative and visuals in a way that aligned with Talbot’s voice and values. One of the biggest steps in the transformation was bringing in Ridgelight Studio to create a brand video that would anchor the website’s About and Our Story pages. Featuring an interview with founder Craig Howe, the video offered a powerful look at the company’s history, philosophy, and commitment to craftsmanship. We used insights and soundbites from the video to shape the written content across the site, giving the brand voice authenticity and depth.
On the design side, we implemented a clean, modern layout with warm tones and bold typography that complement the aesthetic of Talbot’s work. We completely rebuilt the “Our Work” section, creating a portfolio experience that is both visually striking and easy to update, with new project galleries and detailed case studies. Each project is now presented with large, immersive imagery—captured by Ridgelight Studio—and narrative descriptions that give potential clients a sense of the process and outcome.
Built on WordPress, the site was optimized for speed, responsiveness, and future flexibility. We also integrated best practices for SEO, helping the new site reach homeowners searching for high-quality builders in New Hampshire.
The Result
A personal brand experience that builds trust
The new Talbot Builders website successfully communicates the heart of the business: personal service, exceptional quality, and a deep connection to the craft of building. With an updated design, mobile responsiveness, and a compelling video at its core, the site sets Talbot apart in a competitive market. It now serves as a powerful tool for engaging potential clients, educating them about Talbot’s process, and building trust from the very first visit.
Since launching, the new site has helped Talbot Builders showcase their latest work, attract qualified leads, and share their story in a way that’s both authentic and inspiring—laying the foundation for the next chapter of growth.