Your logo design is the foundation of your company brand and the first interaction with your prospective audience. It is used to convey the purpose and brand identity of your organization. For best impressions, it’s important to create a timeless, memorable logo that speaks to the mission of the company and can be used on a range of materials moving forward.
The cost of a logo design can range anywhere from $0 to $500,000, based on various factors. Costs are determined on who is designing the logo, location, creative direction, revisions required, illustration, the type of logo and deliverables needed. Here are your options when desiging a logo:
The DYI Method (Free)
If you are a business owner or entrepreneur with some graphic skills, a logo can be created through design programs like Adobe Illustrator while utilizing free stock photos to get you started. For those with less graphic capabilities, you can utilize an online logo maker like Canva to create your own logo at no cost. If you prefer to keep things simple, or willing to spur your own creativity, these free sites are a viable option. And a DIY option can be used for any type of company.
Fun fact: Twitter paid only $15 total for their logo. The rights to the famous blue bird on iStockphoto was just $15, which has been used as the primary logo for the company.
Freelance Websites ($50 – $600)
The next tier between $50 – 600 is an option for small business owners or entrepreneurs who primarily require execution on a logo design. Sites like Fiverr and Upwork puts your logo request in front of thousands of freelancers, where you have opportunity to choose your designer. Depending on your selection of offshore designers or beginners to expert freelancers, costs range from about $50 – $600.
Logo Design Contest ($299 – $800)
If you are interested in reviewing multiple logo concepts, there are crowdsourcing sites like 99 Designs and DesignCrowd where you invite a creative community to participate in your project. Designers submit ideas and you pick your favorite for a cost of about $299 – $800.
Freelancer ($1,000 – $5,000)
Another design option is to work with branding specialists on logo design, who may likely be local. Finding someone in your area allows you to work closely with a designer on the process and possibly incorporate the needs of a local audience into your design. A reputable freelancer can also take your brand from logo through the full brand identity, including tagline, typography and color palette – which will be important as your audience grows. Working with an experienced freelancer can cost between $1,000 – $5,000.
Design Studio or High-End Branding Agency ($5,000+)
For more advanced options, you may recruit high-end, renowned freelancers for a higher price tag. You can also work with a design studio, where they have a group on board of creatives, who would input on your logo design and strategic brand direction, with the cost ranging from $5,000 to $30,000. Corporations or more complex organizations may work with high-end brand agencies were costs can exceed $50,000. These logo design engagements generally include global identity and global brand strategy.
Even world-renowned brands vary spending on logo design. Some of the costliest logo designs came from companies like Pepsi at $1 million and BP, at over $211 million for their “Helios logo design.”
When creating, revitalizing or re-branding a business, a logo design will require the proper resources based on your needs, preferences and costs.
For small to medium size businesses or entrepreneurs in the Northeast region, RYCO Design is a viable option to develop designs and full brand identities. Ryco specializes in creating superior logo designs, so your logo design includes elements for stationary, brand guidelines document and supporting typography and color palettes. While pricing varies, you can expect to spend between $1,500 – $8,000 based on brand elements and revisions.
Working with RYCO Design will help to not only build your logo but start the foundation to your branding and positioning for effective marketing. Ryco helps companies prepare memorable creative elements. The logo development process will include primary and secondary options, color matching, print- and web-ready files.
Contact us to learn more